About Me

Welcome to my portfolio! I am a dynamic and results-driven Social Media Marketing Specialist with extensive experience in video production, content creation, and digital marketing strategies. I have a proven track record of driving engagement and transitioning businesses from in-person to online platforms, I excel at leveraging analytics to optimize content and executing targeted ad campaigns to enhance brand visibility and customer reach. My strong proficiency in Adobe Premiere Pro, After Effects, and DaVinci Resolve allows me to produce high-quality, engaging content that resonates with audiences.

Explore my work to see how I can help elevate your brand's online presence and achieve your marketing goals.

Creative Showcase

Explore my dynamic video production and marketing projects below.

Promotional Videos

Work Experience

Social Media Marketing Specialist & Videographer

Dance Edge, Columbus, OH

• Lead content creation and videography for festivals, live events, and group gatherings, coordinating with event organizers to plan shot lists and schedules, ensuring seamless execution for events hosting up to 600 attendees.

• Coordinate with festival organizers to understand promotional needs and develop engaging video content tailored to specific event marketing strategies.

• Developed comprehensive social media campaigns by editing event footage into highlight reels, creating event-specific hashtags, and scheduling posts for optimal engagement times, resulting in a 35% increase in engagement and a 20% rise in attendance.

• Increased social media engagement by 35% and event attendance by 20% through strategic content creation and targeted ad placements.

• Utilized Google Analytics and social media insights to analyze engagement data, adjusting content formats, posting times, and targeting strategies to optimize for maximum reach and impact.

Social Media Marketing Specialist

Lex Method (formerly Sweat Lex)

• Spearheaded the transition of a fitness business from in-person classes to a successful online subscription model, increasing subscriber base by 50%.

• Created and produced high-quality workout videos using professional lighting, sound equipment, and editing software, significantly enhancing the brand's online presence and increasing social media followers by 40%.

• Developed and implemented a comprehensive social media strategy, including content calendars, platform-specific posting guidelines, and engagement tactics, resulting in a 30% increase in engagement and a 25% rise in followers across multiple platforms.

• Utilized Google Analytics and social media insights to analyze viewer behavior, tailoring content length and format to optimize viewer retention, satisfaction, and achieving a 20% increase in average watch time.

• Executed targeted advertising campaigns on Facebook and Instagram, driving a 30% increase in website traffic and a 20% rise in subscriptions.

Multimedia Editor

Film Expressions

• Provided videography services for various live events, including weddings, corporate events, and promotional activities, ensuring high-quality output.

• Managed social media accounts for clients, crafting and posting content that led to a 500% increase in customer engagement and a 50% rise in followers.

• Created promotional videos and assisted with logo design using Adobe Creative Suite, conducting client consultations to ensure alignment with brand identity, and contributing to a 40% increase in brand recognition.

• Produced and edited high-quality video content using Adobe Creative Suite and DaVinci Resolve, consistently meeting client expectations.

• Developed and executed social media ad campaigns, resulting in a 100% increase in customer interactions and a 30% rise in conversion rates.